GetUp have launched Oz in 30 seconds – subtitled “Political ads authorised by you”. It’s a competition to create a 30 second political ad:
This is a chance to show us your Australia by making a 30 second political ad, which we will air on national prime time television during the lead up to the federal election.
In 30 seconds, show us a slice of your vision: perhaps it’s a call to action on an issue close to your heart; or maybe an idea that brings us closer to the Australia you want to live in; or your take on a major policy or event, rather than the spin you’ve been fed.
The title of the comp suggests it’s inspired by MoveOn.org’s successful Bush in 30 seconds competition. Though GetUp have wisely chosen to not focus on one particular candidate.