• Big W and organic product, sounds good but also raises lots of questions in my mind – like where is the product sourced, is the cotton “industrial” organic, who certified the material, and what about other social standards in the production of the material. I am also not sure that Big W are “educating the market” (their promotion is pretty basic) – perhaps they are just trying to cash in on the green bandwagon?

  • I’m hearing you Peter – but even in the process of bandwagon jumping they are promoting the benefits of organic cotton and tipping it into the mainstream. In terms of “one step at a time” I think, on balance, that’s a good thing.

    Your remaining questions are very valid – and that’s why I’m doing what I’m doing, because I think it will be some time before big co’s actually truly “get it” (if at all).

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