Saying Sorry

Who woulda thunk it would be so hard. Anyways… the Government is about to say sorry, and GetUp are running an action as a show of support. I’ve added my name – passing it on here in case y’all want to join in…

Of course, it is but a small step, but I think important all the same. Next is actually taking the time to work with the indigenous community to improve health and education services – not “us” telling “them” how to do it, but truly working with people to make a lasting difference. It’s the very least we can do…

But, as a first step, tell your MP you back back the apology.

Digital download costs

Seth makes a good point about pricing of digital rentals. One other reason to charge less – bandwidths costs.

Seth mentions that the costs of pressing and distribution go out the window. But in the download market they don’t completely – the customer is paying for the amount they download, adding to the overall cost of the rental.

Sure, it’s still fairly small, and bandwidth is cheaper all the time. But I couldn’t afford to download a whole movie in HD on my current plan – it would blow my monthly download limit pretty fast, so I’d be v. cautious about renting this way given the bandwidth costs.

All the more reason to make the overall offer as compelling as possible to get the mental switch Seth is suggesting needs to be made.

(As an aside – I would have thought Blockbuster and the rental companies would have to pay a significant royalty based on the volume of rentals, rather than a per-physical-DVD fee. I’m intrigued now as to how that aspect of the industry works…)

The stories we tell

Around the launch of his book, All Marketers Are Liars, Seth Godin wrote a lot about stories – the stories businesses tell when selling their products, and the ones that we, as customers, tell ourselves about products and companies.

I’ve been thinking a little about this over the past few weeks, thinking about what sort of story the (yet to be named) clothing label will tell, and also looking at what sort of stories existing ethical labels are telling.