Make it about “more”

Seth Godin suggests that arguing for less (emissions, food miles etc.) is the wrong approach.

Instead we should be pushing for more: bigger energy efficiency, more kilometres per litre etc.

As much as I’d prefer not to indulge this idea of “more” it makes sense as a way to achieve results based on the current mindset (which as Seth points out is not so new).

  • Yeah, I don’t know about ‘more’ but I agree we should get away from ‘less’ and focus more on ‘smart’, ‘clean’, ‘efficient’ etc.

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