Branson

I wonder – if Richard Branson is splashing all this money around to reduce climate change, why doesn’t his airline have an “offset this flight” button when you book a flight?

People that want it can get it easily when they’re booking the flight. People that don’t simply uncheck the box.

Ang had a similar idea for insurance companies. Insurers are well aware of the risks of climate change. If they have a retail arm that insures cars, they have most of the information they need to provide offsets. All they’d need to add to the bill is a check-box and the distance traveled during the billing period (e.g. the last year). Send in the bill with your cheque and you’re done – or provide an online payment service.

They could outsource the fulfillment to an existing carbon offsets provider (like Climate Friendly).

Two simple things that would help effectively reduce emissions.

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