The Democrats have released the results of their latest youth survey, reported by AAP.
It’s interesting that water in the Murray, refugee detention and global warming are high on the mind of young people. I knew that trust in the mainstream media was low, but the last two sentences even had me surprised:
The survey also uncovered an overwhelming distrust of politicians among Australia’s youth, with only four per cent saying they trusted politicians.
However, politicians beat the media, which came in last in the trustworthy stakes, with a paltry three per cent of the vote.
What I think is the warning bell for media companies is that this is their future audience speaking. Perhaps they think they can just keep putting out entertainment masquerading as news and get away with it. But with the advance of social media and citizen journalism, maybe they need to think again…