Lesley Marcus Carlson

Grist Interactivist interviews Lesley Marcus Carlson, cofounder of Carbonfund:

Very simply, we make it easy and affordable for individuals or businesses to reduce their climate footprints to zero. We help people understand their impact on the climate and mitigate it by supporting energy efficiency, renewable energy, and other carbon-offset projects.

Because we are a nonprofit organization, offsetting your climate footprint through Carbonfund is also tax deductible.

This is very clever – providing a tax incentive when the government doesn’t offer one. Interesting service. She also has some other sound advice for the environmental movement:

We are not getting the message of the enormity and interconnectedness of the climate problem out to a larger audience. … The other thing we are not doing well is showing how easy some of the solutions are.