Good response

So I sent a quick note with my unsubscribe request to Ethical Investor’s email list with feedback about why I was unsubscribing. The lack of links to articles and the unavailability of more than one article for free viewing being my gripe. “What’s the use” was the general gist. I wasn’t overly polite…

The next day I get an email thanking me for the feedback with an offer of a two week trial subscription to get a better taste for the paid service. Three days later I receive the current edition in the mail with a thank you note and subscription information. Nice work!

Turns out the information in the print magazine (and the cheaper price point) make it a possible option for subscription at work. We may not subscribe, but regardless my impression of the company has been boosted as a result of their excellent response.