Reframe: Environmental investment

If It Makes Money, It’s Not a ‘Cost’!.

Some excellent examples of how being green means making money. Given the corporation’s drive for profits (enshrined in US corporate law), this is, literally, the “money” quote:

So I ask you: Why on earth do we allow high-return investments like these to be framed as “costs”? I propose that doing so should actually be considered a serious accounting error. Failure to take advantage of such obvious returns on investment is nothing more than bad management, and should cause boards of directors to worry about their fiduciary responsibility and lawsuits from shareholders.

Right on!