Web review

As I mentioned before I’m doing a review of the WWF-Australia website as part of my new job. I’m wanting to identify and evaluate “best practices” for online advocacy, information sharing and activism on the web today and how they might apply to WWF-Australia moving forward.

I’ve got a list of sites to review (typically NGOs – i.e. Amnesty International, Greenpeace etc.) but I am really struggling to identify commercial (as in company or product related) sites that would have similar objectives to ours. As one of my colleagues said today – sites that are engaging in “emotive selling” – in other words they are using stories and narrative to sell.

Does anyone has any sites, NGO or commercial, that you think would be worthwhile reviewing? Sites that you’ve used and they’ve done a really good job of engaging you (or sucked at it)?