From an Oxfam email-out (waiting on a corrected url to point to):
“A Fairtrade Accreditation and labelling system has just been established in Australia and New Zealand. This could see sales of Fairtrade coffee and other products take off ñ but this will only happen if shops and businesses stock Fairtrade goods and if we buy them.
A Fairtrade Accreditation system means consumers will now be able to identify genuinely fairly traded goods by the Fairtrade logo. The Fairtrade label offers significant opportunities to make fairly trade goods more widely available and to increase awareness about fair trade.”