This has to be the best visualisation I’ve seen of emissions from cars…
(It’s interesting that I found out about this action through Jason’s blog, and not WWF itself – the power of social media eh?)
Well – Earth Hour was a lot of fun, and a roaring success.
Check out the official press release for more detail, but the highlights are:
Ang and I walked through Circular Quay for the start of Earth Hour, then attended the WWF fundraiser event.
On the bus on the way to the Quay, I started noticing the difference at around World Square, with Ernst & Young having their lights off. IAG was amazingly dark.
When we got the the Quay, AXA and AMP were both in darkness. A lot of the restaurants around the Quay were also candlelit.
It was both eery and cool and exciting to be walking through the city. You really could notice the difference. I’ve heard a report of a cab driver thinking there was a city blackout…
The Earth Hour Flickr group has some great shots. The before and after of Centrepoint is great, as is the blurry one at the end. Although side-by-side they don’t look as impressive, when you overlay one after the other the difference is amazing!
What’s really cool is a lot of the businesses remained in darkness all weekend – meaning an even bigger energy saving. Integral noted the same thing in the areas where they operate.
Anyways – had a great night, and it feels wonderful to be part of the team that made it happen. I’ll remember it fondly for a long, long time methinks…
There was a little bit of excitement around the office this morning when the number of individuals committed to Earth Hour (via the website) hit 50,000.
I wonder if we can reach 60,000 by tomorrow night – now that would be a nice round number wouldn’t it 😉
Ander, Andrea and me at WWF just whipped up a little ditty for Domain.com.au, Fairfax’s real estate site, in support of Earth Hour.
It’s a visual introductory guide to reducing energy consumption around the home. Mebbe you’ll find it useful…
After a few months of development (and many months of thinking and strategising) I’m proud to announce the launch of the new Future is man made website.
From the blurb on the home page:
This site … is a place where people can share their ideas for living sustainably. We hope the tips and stories here will be useful for you and that you will share your ideas here too.
As part of the team at WWF, I very much hope that the site will become a hub of activity from folks around Australia can share their stories, tips and experiences to make it easier to live more sustainably.
To kick things off, and as part of the Earth Hour promotional activity, the site has a “60 things you can do in the dark” competition – submit your ideas for a chance to win a Nokia 3250 mobile phone and Planet Earth DVD.
I could go into more details about the strategy, development and details, but really, I’d just prefer to point and let y’all decide if you like it or not 🙂 Feel free to let me know what you think by leaving a comment here, or through the site’s contact form.
Big props to Digital Eskimo who were fantastic to work with to get the site up and running. It’s been a blast working with them on the project – muchos kudos guys 🙂
WWF has just launched a television commercial for Earth Hour.
Or in widescreen format for the videophiles amongst us…
WWF and CSIRO yesterday jointly launched a new report called The Heat is On.
I haven’t had a chance to read it yet (been on annual leave moving into our the apartment), but there’s a fair buzz around here about the report. From the press release launching the report:
The report was two years in the making and is the result of a coalition of Australia’s leading energy and transport stakeholders – including Rio Tinto, BHP Billiton, Xstrata Coal, Westpac Banking Corporation, Alcoa World Alumina Australia, Woodside Energy and the Australian Automobile Association.
The report features modelling by CSIRO and ABARE that reveals Australia can make deep cuts to its greenhouse gas emissions in concert with the international community with little impact on the economy.
Contrary to popular belief, the report shows that overall household energy will be more affordable in 2050 than it is today.
This, plus the continued public and political momentum behind addressing global warming will hopefully tip the government into action. Only time will tell…
P.S. just a reminder to those that don’t know, I work for WWF-Australia, but the views expressed here are my own, and not necessarily those of my employer.
…for those that might be wondering.
Work is crazy in the lead-up to a new campaign, and training up our new web developer… Yay!
Also busy packing and preparing for the move to the new apartment next Monday.
The second is a slot early on 24 January at the Sando in Newtown.
Anyways, just thought I’d pop up for air. Gotta get back to it…