Annandale brick in the wall…

I’m a fan of live music. I am a musician and count on venues to remain viable as an outlet for my artistic expression. The Annandale is a long-running venue in Sydney’s inner-west. I’ve played there, and seen countless great gigs there. It would be a great shame to see it close, especially so to make way for residential apartments.

The Annandale recently launched a “buy a brick” campaign, where fans of the venue can contribute $20–250 to get their name on a plaque at the venue. This is to help reduce debt and upgrade facilities.

At face value, this seems like a great thing to contribute to — a way of supporting live music into the future. Especially important with venues like the Hopetoun having shutdown some months ago and there being very few venues around in the inner-city continuing to support live music.

But… I have a doubt. As the FasterLouder article (linked above) notes, the venue has been under the same management for 10 years. There is no indication anywhere in the article, nor the Annandale’s campaign page, is how the Rule brothers intend on actually turning around the fortunes of the hotel (e.g. get it out of debt and into a sustainable, viable ongoing concern).

I assume (though it’s not clear) that the “membership” system is one of renewing annual membership. It’s not clear how much money the scheme is intended to raise. There’s no indication as to the level of debt that needs to be cleared, or how much the upgrades are going to cost and thus how much the scheme will likely assist in achieving this goal. While I’m sure it was a last ditch effort to avoid foreclosure, selling the poker machines has devalued the venue and removed an important revenue stream — this seems like a very short-sighted and ultimately detrimental decision.

I want to support this initiative. But I want to know my money is going to actually create the desired outcome — a vibrant, ongoing, sustainable Annandale hotel. Unfortunately, based on the information provided to date it’s hard to say whether this would be a worthwhile thing to put my money into. Not because I don’t care, but because I don’t know if it would actually work/help.

This is the second crowdsourcing project that I’ve seen that has suffered from this problem. NewMatilda.com also put the call out to supporters to bankroll it for a year, with promises of “bold plans” for becoming an ongoing, sustainable journalistic enterprise. These bold plans never materialised (unless the odd sponsorship/prize draw are the extent). Promises of a new site design and mobile tools never seemed to come about. A year rolled by and NewMatilda were again asking for support. Without any sense that the organisation is self-sustaining on the basis of anything but an annual membership drive makes it a harder to support.

If you’re going to enlist the support of the “crowd”, you really need to communicate your plans and increase your transparency so that we can make an informed judgement. Be honest about what your plans are, and honest when you aren’t able to deliver on them.

I will be keeping an eye on the Annandale project — I do hope that more details come to light so that I can count myself among their supporter/membership base. But until then, my contribution will be limited to being an interested bystander…

Work/life update

I’ve been a bit quiet around blog-land of late due to general busy-ness in life and work (including a presentation I did for the Investor Weekly Branding conference last week.)

Consulting biz: Zumio

Preparations for my consulting biz are going well – the name is Zumio, and I’ve started a blog (of course!) covering work related stuff – esp. posts on social media and networking, with a bit of emphasis on non-profit/social change.

I was waiting until I’d created the site design etc. that reflects the Zumio visual ID etc., but it might be a couple of weeks before that’s done, so worth making mention of it now…

I’ve got a few bookings already post my departure from working as an employee at Digital Eskimo. (Happily I’ll be continuing working with the eskimos as a freelancer on some projects into the future.)

Menswear label: Soko Loko

The menswear label has a “working title”: Soko Loko – I call it “working title” because I’m still working on sourcing a designer and developing the business plan, so I’m not 100% sure the name will stick.

I’ve been busy attending another series of courses at Sydney Community College covering a lot of the practicalities of starting your own label in NSW. Susan Goodwin, who designs and runs street-wear label Rocket Fuel, as well as freelancing for some more well known labels, is running the courses. She’s been an invaluable source of hard-won information about the industry, how it ticks, and how we can make our own label succeed. (Further courses are planned in May – keep an eye on the college’s site if you’re interested.)

Over the next month or two I should have a bit more to talk about in that regard (as much of my time has been focused on establishing the consulting gigs). Suffice to say that so far things have been progressing well.

Fuzu

My band Fuzu have been on a little bit of a self-imposed hiatus as we search for a keyboardist (we’d been jamming with someone who’s unfortunately moving to Melbourne) and finalise the artwork. Toby has come up with some promising photos that may become the cover art, so hopefully it won’t be too much longer…

In related news, we’re no longer the only Fuzu in town – seems a certain gorilla at Toronga Zoo liked the name, which apparently means “to graduate”.

Strange, but true…