Annandale brick in the wall…

I’m a fan of live music. I am a musician and count on venues to remain viable as an outlet for my artistic expression. The Annandale is a long-running venue in Sydney’s inner-west. I’ve played there, and seen countless great gigs there. It would be a great shame to see it close, especially so to make way for residential apartments.

The Annandale recently launched a “buy a brick” campaign, where fans of the venue can contribute $20–250 to get their name on a plaque at the venue. This is to help reduce debt and upgrade facilities.

At face value, this seems like a great thing to contribute to — a way of supporting live music into the future. Especially important with venues like the Hopetoun having shutdown some months ago and there being very few venues around in the inner-city continuing to support live music.

But… I have a doubt. As the FasterLouder article (linked above) notes, the venue has been under the same management for 10 years. There is no indication anywhere in the article, nor the Annandale’s campaign page, is how the Rule brothers intend on actually turning around the fortunes of the hotel (e.g. get it out of debt and into a sustainable, viable ongoing concern).

I assume (though it’s not clear) that the “membership” system is one of renewing annual membership. It’s not clear how much money the scheme is intended to raise. There’s no indication as to the level of debt that needs to be cleared, or how much the upgrades are going to cost and thus how much the scheme will likely assist in achieving this goal. While I’m sure it was a last ditch effort to avoid foreclosure, selling the poker machines has devalued the venue and removed an important revenue stream — this seems like a very short-sighted and ultimately detrimental decision.

I want to support this initiative. But I want to know my money is going to actually create the desired outcome — a vibrant, ongoing, sustainable Annandale hotel. Unfortunately, based on the information provided to date it’s hard to say whether this would be a worthwhile thing to put my money into. Not because I don’t care, but because I don’t know if it would actually work/help.

This is the second crowdsourcing project that I’ve seen that has suffered from this problem. also put the call out to supporters to bankroll it for a year, with promises of “bold plans” for becoming an ongoing, sustainable journalistic enterprise. These bold plans never materialised (unless the odd sponsorship/prize draw are the extent). Promises of a new site design and mobile tools never seemed to come about. A year rolled by and NewMatilda were again asking for support. Without any sense that the organisation is self-sustaining on the basis of anything but an annual membership drive makes it a harder to support.

If you’re going to enlist the support of the “crowd”, you really need to communicate your plans and increase your transparency so that we can make an informed judgement. Be honest about what your plans are, and honest when you aren’t able to deliver on them.

I will be keeping an eye on the Annandale project — I do hope that more details come to light so that I can count myself among their supporter/membership base. But until then, my contribution will be limited to being an interested bystander…