Stepping outside the forest

It’s been a little while since I wrote about the label. That’s in part because, while a lot has happened, I’ve experienced a bit of a setback.

Recently the designer that has been working on the project became unavailable due to other work commitments. While we’ve made significant progress on the designs, there is still a lot to do – selecting fabrics and finalising the patterns among them.

My initial response was one of disappointment. This possibly (probably?) means that I won’t have a range ready for the Summer 09/10 selling season in February.

Although it’s a fair way away, the combination of this being the label’s first collection, ethical manufacturing lead times, and just generally the fact that I’m not on the project full time, mean that the delay in finding and engaging a new designer, and pattern maker (as the pattern maker was of close relation to Susan) means that we just won’t be ready in time.

However, after that initial sense of disappointment, I’ve come to realise that perhaps it’s a blessing in disguise.

In stepping back, outside the forest as it were, and re-assessing things I’ve realised that, in my rush to meet a deadline, I’ve lost sight of some of the initial vision that I had for the business.

I was, to an extent, falling into the trap of doing things because “it’s the way it’s done” rather than being true to my original vision for the label. I was also trying, I think, to force some things, rather than letting them unfold in a more authentic and organic way.

So I’ve decided to “ship when it’s ready” rather than trying to meet some arbitrary deadline. Of course, I’ll still need to take into consideration the realities of selling into a wholesale market, but I want to do things differently, and I’ll need to learn to be patient (not one of my strong points, I must admit) and let it unfold, rather than pushing things through for the sake of it.

Anyways… I’m currently working on doing a merchandising project for Mars Hill Cafe, and I’m catching up with Timo Rissanen, a PhD candidate at UTS who’s sustainable menswear exhibition “Bad Dogs” I caught last week, to see if there’s some way we might be able to work together.

So, in other words, keeping busy and keeping moving things along 🙂