Stepping outside the forest

It’s been a little while since I wrote about the label. That’s in part because, while a lot has happened, I’ve experienced a bit of a setback.

Recently the designer that has been working on the project became unavailable due to other work commitments. While we’ve made significant progress on the designs, there is still a lot to do – selecting fabrics and finalising the patterns among them.

My initial response was one of disappointment. This possibly (probably?) means that I won’t have a range ready for the Summer 09/10 selling season in February.

Although it’s a fair way away, the combination of this being the label’s first collection, ethical manufacturing lead times, and just generally the fact that I’m not on the project full time, mean that the delay in finding and engaging a new designer, and pattern maker (as the pattern maker was of close relation to Susan) means that we just won’t be ready in time.

However, after that initial sense of disappointment, I’ve come to realise that perhaps it’s a blessing in disguise.

In stepping back, outside the forest as it were, and re-assessing things I’ve realised that, in my rush to meet a deadline, I’ve lost sight of some of the initial vision that I had for the business.

I was, to an extent, falling into the trap of doing things because “it’s the way it’s done” rather than being true to my original vision for the label. I was also trying, I think, to force some things, rather than letting them unfold in a more authentic and organic way.

So I’ve decided to “ship when it’s ready” rather than trying to meet some arbitrary deadline. Of course, I’ll still need to take into consideration the realities of selling into a wholesale market, but I want to do things differently, and I’ll need to learn to be patient (not one of my strong points, I must admit) and let it unfold, rather than pushing things through for the sake of it.

Anyways… I’m currently working on doing a merchandising project for Mars Hill Cafe, and I’m catching up with Timo Rissanen, a PhD candidate at UTS who’s sustainable menswear exhibition “Bad Dogs” I caught last week, to see if there’s some way we might be able to work together.

So, in other words, keeping busy and keeping moving things along 🙂

del.icio.us bookmarks (31-Jul-2008 through 15-Aug-2008)

These links are automatically posted from my del.icio.us feed.

How to make your customers feel the fool

In response to my last post, Damian points out via Twitter that, despite all my whining, I still want one (that’s my words, not his).

My response initially was: “yes, but I want to not want one. I really would like to boycott the damn thing in disgust, but noone can match the integration. I have a love/hate relationship with Apple. I’ll be cheering on any credible competitor that can challenge their arrogance.”

This is the thing – Apple’s balls-up makes me feel the fool for wanting their product. I stopped wanting to feel the fool some time ago, and will jump to a credible competitor as soon as one appears.

(I think that’s a testament to Apple’s brand – that I would take such a thing personally. But I digress…

I don’t purchase music from iTunes as there is a credible alternative without the lock-in – they’re called CDs. And I recently switched to use my Sony Ericcson W880i instead of my iPod, only to switch back due to the lack of integration. I want to avoid using the App Store as well due to the lock-in there – I simply don’t want to support it.

The thing is, this isn’t the first time I’ve felt this way – I’ve mentioned my gripes more than a few times on this blog. But every time it happens, I want more and more for a competitor to step up and provide me with a decent alternative. I know I’m not alone.

And that’s something Apple’s current market success with the iPod and iPhone currently masks, and thus Apple’s arrogance continues unabated. This hubris (among other things) is what led them to become a minority player early in the PC industry (a position they’ve yet to escape in the personal computer market). I dearly hope they get slapped upside the head sometime soon by a competitor so they pull their head in and start serving their customers. Not that I’m holding my breath…

Update: Hugh posted the following cartoon on a slightly different front, but appropriate all the same:

The Traumatic Life of Bernard L. Cummings

iRate (or “Apple doesn’t want my money”)

I’m wondering if someone can tell me how I might be able to buy an iPhone in Australia? Seems Apple doesn’t want to sell me one. Telstra are playing extortionist, and Optus are plain out of stock.

Note to Apple Australia: I have $850 to give to you in exchange for the 16GB black iPhone you’re advertising everywhere. If you’d like to collect, feel free to let me know…

The long version

Apple still don’t sell phones outright – only on 24 month plans with Optus and Vodafone. Their advice, roughly, is call Optus, find out where they have stock, then go and get one from whatever store happens to have one on that day. Yeh… whatever. Perhaps Apple should pull down their advertising until they can actually sell the device to interested customers?!

Telstra still have some 16GB stock, but little wonder why – they won’t sell an iPhone outright (despite their claims to the contrary) – certainly not to my interpretation of “outright”. You have to a) be an existing Telstra customer (prepaid is ok, as long as you only want an 8GB unit) and b) have to then (reportedly) pay $150 to unlock the phone to work on other networks.

Optus are clear out of stock. And the city store is no longer taking orders – the exasperated sales staffer informed me that they’d taken 4 calls for very irate customers still waiting for their phones, 3 of which apparently canceling their accounts.

In another city store I asked about the prepaid and they simply responded “we don’t know” – they’ve sent a list of interested people but have no word on when they will receive stock, let alone be able to sell it outright. I’m now on that list that’s seemingly being ignored.

I have to admit, I’m used to Apple not having stock when launching a product. But I have never seen a balls-up like this. I’m sure that Optus aren’t all that impressed with Apple’s supply issues – I wonder if they’ve ever been out of stock of a new Nokia or Sony Ericcson handset? And whoever agreed to the contract terms that limits Apple’s ability to sell the iPhone outright needs to be fired – what a stupid, stupid thing to do.

This is the second attempt to buy an iPhone in the past 3 weeks without success. If Apple thinks this is “creating desire” for the device through scarcity, they are sorely mistaken. It’s just pissing people off – their partners, their customers (existing and potential).

Anyways, I am kinda serious about my initial question. If anyone has some real advice (unlike the kind I got at the Apple store) on how I can pick up a 16GB black iPhone, I’m all ears…

P.S. The reason for my renewed interest is the announcement that Virgin are entering the fray with reasonable data-plans, and 3 have announced their options for those of us that have been able to buy a phone outright (even though they can’t sell the phone, yet), which are even better.