Fashion Exposed

Last weekend I went to the Fashion Exposed exhibition at Darling Harbour. The last time I attended the event was in Melbourne 4 years ago. If nothing else, this year’s event was a firm indicator of how little has changed.

Granted, there were a few booths with organic cotton, hemp or bamboo offerings. Bamboo Body were there, along with Eco Wear and Pure Pod – but there were probably less than a dozen offerings in the full exhibition center area, and of those only one had menswear (tshirts).

The organisers claimed that there was an “eco-fashion” precinct – but this turned out to be 6 stalls, one of which was linen, and the other was Drizabone – included because they use Australian sheep which is a “natural fibre” (supposedly we’re meant to overlook the immense damage sheep grazing causes on the environment.)

I spoke to a couple of merchandising and shop-fitout suppliers at the show, and it seems that they haven’t yet received word that “green is the new black”. Not one could answer even the most basic questions about eco-friendly shop fittings – they had none. One at least made an attempt, claiming their mannequins were recyclable, but I’ve yet to find evidence to back up that claim.

There were two paper bag companies I spoke to – one responded to my question about recycled bags with “you’d want to look at our natural finished product”. When I asked about the recycled content of the bags, he acknowledged there was none!

Paper Pak, on the other hand, seemed to have a good range of blended recycled material with sustainably managed virgin pulp – and the sales rep didn’t try to bullshit me. He explained that they used water based inks, improving the enviro credentials, but that the adhesives were problematic from a biodegradability standpoint. Still more research to go, but a good start at least on that front.

Overall it was worth the visit to review – but not overly inspiring. I’m currently also reading Eco Chic which serves as a stark reminder as to why I got into this game in the first place. But more on the broken-ness of the system in another post…

4 thoughts on “Fashion Exposed

  1. Sounds like there could be a business opportunity in just providing information and supplier contacts to socially responsible businesses starting out in the clothing industry.

  2. Hi Marc – I agree. People keep telling me there’s a lack of information about how to create an ethical clothing business, and this is just one of the areas that I think there are opportunities…

  3. Thanks for the note – but looking at those links I don’t see any information about the eco-credentials of the bags. Can you provide further information as to why you think it’s environmentally friendly?

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