Launched a new product and then one month later increased specs and dropped pricing on the related models. It’s a type of bait and switch – people (like me) wait for the announcement, then once we know what the new model(s) are we then make a decision to buy.
A month or two later, they then drop the prices and up the specs on the related models. This is not insignficant – 100’s of dollars off, and significant performance and spec improvements.
If they cared about their customers, they would announce the price and spec changes at the same time as the new models. Of course, they just want to clear their old stock – doesn’t matter. It still sucks to be a fan of Apple.
As a customer, I’ve felt ripped off by Apple’s behaviour on my last three purchases (my Powerbook, my iMac, and now the MacBook). I just wish there was a reasonable alternative… I wonder if this is the sort of thing to report to the ACCC?