So the National Australia Bank (who would prefer to be known as “nab” it would appear) have launched a new advertising campaign. The basic thrust of the campaign is that you can live large by banking with NAB, one assumes by extending your personal debt with them.
The tag line that they’re running with is “a little word for a big life. nab”.
So let’s offer them creative license for a moment and ignore that in this context “NAB” is an acronym – if we treat it as a word, what does it mean?
According to dictionary.com:
- to arrest or capture.
- to catch or seize, esp. suddenly.
- to snatch or steal.
Perhaps it’s our money they intend to “catch or sieze”? Not quite the connotations the marketing folks at NAB were aiming for I suspect…
Radiohead have announced their new album. They’ve skipped labels and are releasing independently. You can pre-order the album as a download or “disc box” here.
The “disc box” contains one vinyl LP + 2 CDs, plus the access to download the album on 10 Oct, all for 40 pounds. The disc boxes themselves will begin to be shipped in December – I expect to gauge demand and to establish numbers before production.
What’s most interesting, is you get to choose how much you pay if you go for the download only option. That is, they have not set a price – you add it to your cart and then specify how much you’ll pay for the downloads. Fascinating…
Anyways – I’m tossing up whether to part with the $120 odd bucks for the full box set. I probably won’t but I’ll have a think about it for a few days before deciding…