Nab

So the National Australia Bank (who would prefer to be known as “nab” it would appear) have launched a new advertising campaign. The basic thrust of the campaign is that you can live large by banking with NAB, one assumes by extending your personal debt with them.

The tag line that they’re running with is “a little word for a big life. nab”.

So let’s offer them creative license for a moment and ignore that in this context “NAB” is an acronym – if we treat it as a word, what does it mean?

According to dictionary.com:

  1. to arrest or capture.
  2. to catch or seize, esp. suddenly.
  3. to snatch or steal.

Perhaps it’s our money they intend to “catch or sieze”? Not quite the connotations the marketing folks at NAB were aiming for I suspect…

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