And I think your experience in the comments of the Saasu blog are the another thing – a way of personalising a company and reconnecting with what business is largely about – conversations. Yes, shades of Cluetrain there – mebbe I should buy him a copy .

But I also think it’s a positioning statement on Neilson’s part too.

He’s always positioned himself as “the expert” – charging $10,000 presentation fees (for a couple of hours) etc. Blogging undermines that position to a large extent – it shows that there are many experts out there and that learning can happen in many ways, shapes and forms.