A few weeks back usability “guru” Jacob Nielson posted on his Alertbox pulpit his views about blogging. At the time I didn’t have time to respond, except to Twitter some snarky remark about Jacob not really getting social media.
Thankfully, Scott Rosenberg posted a much more useful response.
The no.1 reason to blog is that you can speak your heart in a few short sentences. That’s probably 95% of what you wanted to say anyway.
Yeh – you’re pretty much right there.
And I think your experience in the comments of the Saasu blog are the another thing – a way of personalising a company and reconnecting with what business is largely about – conversations. Yes, shades of Cluetrain there – mebbe I should buy him a copy
.
But I also think it’s a positioning statement on Neilson’s part too.
He’s always positioned himself as “the expert” – charging $10,000 presentation fees (for a couple of hours) etc. Blogging undermines that position to a large extent – it shows that there are many experts out there and that learning can happen in many ways, shapes and forms.