2 thoughts on “Nielson on blogging

  1. The no.1 reason to blog is that you can speak your heart in a few short sentences. That’s probably 95% of what you wanted to say anyway.

  2. Yeh – you’re pretty much right there.

    And I think your experience in the comments of the Saasu blog are the another thing – a way of personalising a company and reconnecting with what business is largely about – conversations. Yes, shades of Cluetrain there – mebbe I should buy him a copy ;).

    But I also think it’s a positioning statement on Neilson’s part too.

    He’s always positioned himself as “the expert” – charging $10,000 presentation fees (for a couple of hours) etc. Blogging undermines that position to a large extent – it shows that there are many experts out there and that learning can happen in many ways, shapes and forms.

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