Adobe pimping its wares

So you got a new product. And your website design is based around having some great pull-quote, preferably from some cool design shop.

But every so often, you can’t get a quote. So you use your own Senior Creative Director, or worse, the Product Manager.

I don’t get it – do Adobe think we’re going to buy the spoutings of their own team? Even if it is cleverly disguised as “real quotes from real people” – geez…

Note to Adobe – go check out Campaign Monitor or 37signals. They’ve got real customers talking about their products – not their product managers.

Murdoch to go carbon neutral by 2010

SMH: Hybrid-driving media mogul discovers that it’s easy being green.

Wow…

The key pull-quote for me:

Although some of his newspapers were once sceptical about global warming, he said that although he was no scientist, he understood how to assess a risk.

(Emphasis mine)

And that is what it’s all about. Whether you agree with the IPCC or green groups on the detail, the risk is clear. Is the debate over yet?

(P.S. the news was splashed over the Daily Tele print edition, but I didn’t find it on the website. If someone has a link, pass it on in the comments.)

Wal-Mart green electronics

EcoGeek reports: “Wal-Mart has announced that its electronic suppliers will have to fill out scorecards indicating the environmental impact of its products”.

It’s voluntary and un-scrutinized, but it’s a start. It would be cool if the manufacturers, or Wal-Mart, published the results on the web – though I doubt we’ll see that, except maybe from the ones that perform well…

Cost/opportunity – the sustainability equation

I’m a believer in the idea that sustainability doesn’t have to mean increased costs. Particularly in business “extra cost” is raised as a roadblock to making sustainable choices.

If we focus on the costs of doing what we currently do, but more sustainably, often this is the case. But if we instead focus on the opportunities that being more sustainable presents, then perhaps we can turn that equation around.

Treehugger has a brief article on Bags from Keen Shoes which is a great example/case study.

They have managed to recycle much of their excess material – which previously would have been considered waste – into bags. And they’re looking to raise the amount of recycled material in the bags from 40% to 100%.

MySpace and CD sales

Scott Andrew posts about one band’s experience with being a featured artist on MySpace. [via 37signals]

Being in a band who is about to record, I was really interested in learning more. The short of it, despite significant exposure and friends signing up, not one CD sold. But a big jump in mailing list sign-ups.

Most of the commenters on the posts focus on “well perhaps the band sucked” argument (which is kinda valid). But what about usability? How hard was it to buy the CD? How well promoted was the CD on the MySpace profile? Scott alludes to this in his post, but unless the band in question is known, so we can check out the profile and see what the experience was like for the punter, we have no idea whether other factors were responsible for low sales. The other telling thing is there’s no indication of iTunes sales, yet.

Perhaps out of those 1200 people, a number bought downloads. Perhaps a few attempted to purchase the CD, but failed (which is more common than it should be). Perhaps it was just the demographic. Perhaps Scott’s analysis is spot on – and he does make some good points, especially suggesting additional promotions that may have tipped sales.

So unfortunately we only know a little bit more about marketing bands through MySpace. But still interesting nonetheless.

Oz in 30 seconds

GetUp have launched Oz in 30 seconds – subtitled “Political ads authorised by you”. It’s a competition to create a 30 second political ad:

This is a chance to show us your Australia by making a 30 second political ad, which we will air on national prime time television during the lead up to the federal election.

In 30 seconds, show us a slice of your vision: perhaps it’s a call to action on an issue close to your heart; or maybe an idea that brings us closer to the Australia you want to live in; or your take on a major policy or event, rather than the spin you’ve been fed.

The title of the comp suggests it’s inspired by MoveOn.org’s successful Bush in 30 seconds competition. Though GetUp have wisely chosen to not focus on one particular candidate.

So, if you’ve got a concept, get it up 🙂

Great intro to RSS

The video below is a great, no-fuss, easy to grok description of RSS and feed readers. [via Blogging Pro]

It focuses on web-based readers – for those on Mac I can also recommend NetNewsWire – my fave for a long time, or the free Vienna.


There are two types of Internet users, those that use RSS and those that don’t. This video is for the people who could save time using RSS, but don’t know where to start.

We made this video for our friends (and yours) that haven’t yet felt the power of our friend the RSS reader. We want to convert people; if you know someone who would love RSS and hasn’t yet tried it, point them here for 3.5 minutes of RSS in Plain English.