Well, I missed the news yesterday - but it seems that Virgin must have been listening They’re now offering carbon offsets for their flights. Noice!

More on the news - I do hope other airlines follow suit, but in the meantime this will impact my decision when booking airfares. I currently offset my flights using Climate Friendly - but this makes it easier (and by the looks of things is also cheaper).

Unfortunately it doesn’t appear to have been integrated into their online booking system (I did every step but pay) - but I’m sure it’s not far away…

I think it was a very wise step to get the “Greenhouse Friendly” accreditation. In one fell swoop they remove any ambiguity about the validity of their efforts.

You know, I was just thinking about offsets this morning. I, like others I know, are waiting for the greenwash, with companies scrambling to go “carbon neutral” by doing nothing more than using offsets.

Although I don’t agree with this method of doing things, one thought I had was that at least a lot of money and investment will go into renewable energy infrastructure development. I don’t think it would take long for the existing investments to “run out” of capacity, therefore driving the business case for more renewable capacity.

Then again, maybe I’m just idealistic…