Seems the NYT is using Twitter to send alerts about new content being added to their site. I’m not quite sure on the benefits of this, but it’s an interesting use of the system. I read recently, can’t remember who said it (I think it was Seth Godin), that a sign of success is when people start using your product in unexpected ways.
Interesting… I wonder (aloud) how this might benefit other businesses? Does it provide any significant benefits over standard RSS feeds? Any thoughts?
(p.s. my profile, for those that are interested)