Remarkable Prius

Seth Godin often talks about aiming for “remarkable” – I found this little tidbit over at Treehugger that exemplifies this.

Toyota in the US has had waiting lists for Prius’ for some time, with demand outstripping Toyota’s ability to build the vehicles. Given this, I found it quite extroadinary that:

… starting in April, Toyota will be showcasing the Prius in its first advertising campaign since the hybrid was introduced to the U.S. in 2000.

In other words, the Prius has literally been selling itself without the fancy advertising campaigns usually afforded new car releases. It’s all be word of mouth and PR. A remarkable product indeed.

I’ve seen ads for the Prius in Australia – but if this is true in the US, it seems quite extraordinary…