Seth Godin on the issues of marketing compact fluros.
CF lightbulbs have a story problem, plain and simple. They need to stop looking so weird, being so expensive and being so hard to open. Either that, or we could just grow up, suck it up and deal with it.
I assume the “being hard to open” is because the ones you can buy in the supermarket are often blister-packed – which are a PITA to open.
(As a side note – can anyone tell me why neco.com.au doesn’t default to the shop rather than the silly splash screen?)