Apple ads

Apple have launched some new ads that are pretty funny.

Macs are great when they work, but when they don’t? Apple support is notoriously bad in Australia. But even the U.S. is pretty shoddy at times – I’ve been waiting weeks for someone to respond to my issues with .Mac.

Doc Searls titles his pointer Can we show both in their silos – good point. iTunes podcasting, the iTunes store and the iPod all use proprietary technology or mess with existing standards. iTunes podcasting can make finding a podcast URL nearly impossible.

The songs purchased from the iTunes store only play in iTunes or on the iPod, and Apple have made it clear they will only license the technology to select vendors (Sony-Ericsson being the only one I’m aware of). Which means all that iTunes music you buy is about as useful as a vinyl LP on another player.

And to top it all off – you can’t synchronise your address book or calendar via the net using anything but .Mac. So even though I’m paying for a service that doesn’t work, I can’t switch to an alternative vendor. (Update: I should point out I mean true sync here – between two Macs that are not always connected to the internet – not just publishing of calendars)

Anyway, the ads are fun. Check ’em out.