Imagine someone said to you “buy this computer and in four months time it will be worth $1,000 less than when you buy it today, oh, and the current model will be twice the speed”. Of course you wouldn’t buy it – but that’s exactly what Apple has done with everybody who bought a G5 iMac 20″ between November last year and January this year. (I haven’t even paid of 1/3 of the depreciated value since I bought the boat anchor).
I’m a life-long Mac user – I’ve been a loyal customer since I bought my first Mac 10 years ago (and I was using Macs for a number of years before that point). And even I’m thinking of switching when the time comes for my next purchase. I can only imagine how first-time Mac buyers are feeling at the moment. If I was in their shoes I’d be extraordinarily pissed off and would never buy an Apple again.
It’s one thing to see a slight speed bump and a small depreciation in value on a recent computer purchase. It’s quite another to see double the speed and a $1,000 depreciation in just over three months.
Not. Happy. Steve…