Increasing findability

Iain Barker with an excellent primer on information scent.

Enabling people to find the specific information they require amongst the hundreds and thousands of other pieces of content available on a site can be a difficult task.

…It is interesting to note that the Orange homepage doesn’t actually contain the global navigation that appears on all other pages of the site. This is a point often forgotten on many sites, the homepage is the only page that doesn’t need to employ the same global navigation as the rest of a site.

The principle roles of the homepage are to confirm to users that they have in fact arrived at the right place and provide them with a clear and simple first step towards the information they require.