Make Poverty History

BrandChannel: Make Poverty History – Passion statement:

“Brand” and “charity” — many people still feel uncomfortable uttering these words in the same breath. Some of the members that make up Make Poverty History’s coalition still feel uneasy about combining the two. But as Live8 (a worldwide series of concerts staged to focus the world’s attention on decisions being made at the G8 summit) proved in July, Make Poverty History is a brand, and a powerful one at that.