Pushing Power to the Edges

Worldchanging: Pushing Power to the Edges. Highlighting a new report into civic engagement and technology.

A key recommendation of the report: nonprofits and NGOs will have to adapt their cultures and practices to keep pace with technology and to use it effectively. They’ll have to develop an understanding of the Internet demographic and its relevance to their work – e.g. the Internet is particularly effective in reaching, not necessarily all potential constituents, but at least “influentials” who may be catalysts for organization and action.

This is certainly the way I see the website at WWF. There are, of course, many ways to do this, and there’s bound to be push-back as the changes take place. Some of the challenges we face…