I overheard someone say the other day words to the effect of “what’s all this organic stuff that’s appearing in the shops? It’s probably just the label, a marketing ploy.” Two things struck me.
The first is just how cynical we’ve become in society of marketing and corporations (and, of course, politicians) the we don’t event trust labels anymore and that companies can’t be stopped from using misleading tactics to create an impression that their product is something it isn’t.
The second was that I wondered what sort of Australian certification programs/bodies exist that we, as consumers, can use to confirm that food is indeed organic and not just labeled as such to get into the market. I’m aware that there are a few, but I was wondering if anyone knew what to look for?