Long tail

I’m waaay late to the party on this one – but some of you may not have already seen it. The Long Tail by Chris Anderson.

The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are…

… the front screen of Rhapsody features Britney Spears, unsurprisingly. Next to the listings of her work is a box of “similar artists.” Among them is Pink. If you click on that and are pleased with what you hear, you may do the same for Pink’s similar artists, which include No Doubt. And on No Doubt’s page, the list includes a few “followers” and “influencers,” the last of which includes the Selecter, a 1980s ska band from Coventry, England. In three clicks, Rhapsody may have enticed a Britney Spears fan to try an album that can hardly be found in a record store.

Interesting stuff…

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